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Nano gets red for Bono crusade
Apple makes a red version of its new iPod Nano for U2 frontman's latest humanitarian effort.
Bono has made the new iPod Nano red in the face.
Red iPod Nano
Apple has produced a red version of its new iPod Nano, joining a host of companies participating in the U2 frontman's new (Product) Red campaign, whereby portions of proceeds from sales of selected merchandise go to the Global Fund, an organization that fights AIDS, tuberculosis, and malaria.
The red Nano hit stores today and will be complemented by a red $25 iTunes gift card next month. Apple will contribute $10 from the sale of each new red-colored $199 iPod nano to the Global Fund.
Gap, Motorola, Converse, Armani, and MTV Networks are also on board. Bono and Oprah Winfrey shopped along Chicago's "Miracle Mile" to promote the crusade today.
"It's wonderful to see this incredible level of commitment from companies that are willing to lend their creativity in the fight against AIDS in Africa, the greatest health crisis in 600 years," Bono said in a statement. "AIDS in Africa is an emergency, that's why we chose the color red. When you buy a (Product) Red product, the company gives money to buy pills that will keep someone in Africa alive."
So far, the (Product) Red initiative, which began this spring in Britain, has raised more than $12 million for African AIDS programs, the effort's spokesman Doug Piwinski told the Associated Press.
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