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Master P gets into Weed game
New Orleans rapper inks deal with Shared Media Licensing (SML), the creator of the Weed music file format, for a restricted, P2P-based distribution strategy.
No, not THAT weed game.
Romeo's "Can't Shine Like Me" will be distributed on P2P networks.
Famed New Orleans rapper Master P, looking to boost sales for tracks from his upcoming solo album and that of his teenage son Romeo, announced today a partnership with Shared Media Licensing (SML), the maker of the Weed file format, for a P2P-based distribution strategy,
Santa Monica-based record label and digital content distributor GoDigital Music Group is supplying the major peer-to-peer (P2P) networks with "Gutta Time" off Master P's upcoming album America's Most Luved Bad Guy, as well as the single and video for "Can't Shine Like Me" from Romeo.
But the distribution strategy is no giveaway.
The Weed file format comes with SML's digital rights management (DRM) technology based on the Windows Media file format. When users download a Weed file they may listen to the full track up to three times before being prompted to buy the track. The companies will also be able to monitor the sharing of songs.
"Our intent with this partnership is to introduce Master P and Romeo Weed files into all of the peer to peer networks, including BitTorrent, eDonkey, Gnutella, Limewire, Kazaa and Morpheus, with the goal of creating a new link in the value chain for recorded music," GoDigital president Jason Peterson said in a statement.
Peterson also noted that those who share Weed files can be compensated for doing so, as the system calls for the sender and the sender's sender to be paid each time a file is shared.
"Everybody wins up to three generations back," Peterson said. "If we as a record community monetize one percent of transactions on peer to peer networks it would be equivalent to a whole new iTunes."
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