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Music Choice, WMG ink deal
Label giant agrees to license music videos from artists like James Blunt and Green Day for Music Choice's wireless service on Cingular.
Music Choice said today that label giant Warner Music Group (WMG) agreed to license music videos and other content for Music Choice to use in the streaming video-on-demand service it provides to Cingular Wireless customers.
The music network provider will now include music videos from WMG artists like James Blunt, Missy Elliott, REM, Green Day, D4L, and Sean Paul in the video-on-demand service, which Cingular customers can watch for 99 cents per video without a monthly subscription.
Terms of the deal were not disclosed.
"This agreement reflects Warner Music's emergence as a multifaceted music content provider," WMG's Alex Zubillaga said in a statement. "Today's partnership with Music Choice is also emblematic of our larger commitment to make a diverse range of our artists' content available across an array of dynamic digital services, in order to expand, enrich and redefine the music enjoying experience for consumers."
The deal bolsters the content offering of the multimedia service Cingular began offering its customers last January. The content comes from Music Choice and MobiTV.
Music Choice is a partnership of several technology and media firms, including Microsoft, Motorola, Sony, EMI Music, and several leading cable providers.
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