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LG unveils first MP3 player
The sleek, 8GB player--dubbed the MFJM53--sorely lacks the branding zing of the iPod, but it does boast a 30-hour battery life and video playback.
LG Electronics unveiled its first MP3 player today, posting details about its would-be iPod rival on its Web site.
LG's MFJM53 player
The Korean electronics giant is calling the player the MFJM53. Although its moniker doesn't quite roll off the tongue like the iPod, it does boast some promising features.
For one, the 8GB MFJM53 has a battery life of 30 hours, dwarfing that of the iPod and most hard drive-based portable players. The 4x2-inch player also has a 1.77-inch touch-sensitive OLED screen and plays video.
The MFJM53 is compatible with the PlaysForSure digital rights management (DRM) technology, meaning that it will work with subscription services such as Napster and Rhapsody, which use Microsoft's DRM. It also handles files in MP3, WMA, WAV, Ogg, MPEG4, and ASF format.
LG did not include pricing info on its site, and it is unclear when the product will go to market.
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